CONCEPT
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SET DESIGN
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STUDIO PHOTOGRAPHY
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VIDEO
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RETOUCH & EDITING
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COPY
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SEO
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SOCIAL MEDIA
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CONCEPT ✦ SET DESIGN ✦ STUDIO PHOTOGRAPHY ✦ VIDEO ✦ RETOUCH & EDITING ✦ COPY ✦ SEO ✦ SOCIAL MEDIA ✦
Acne Studios Fragrance Launch
A fictive project, wherein Acne Studios are expanding into scent – creating two niche fragrances based on their SS23 and FW23 collections.
Why fragrance?
Well, being the multi-disciplinary brand that they are, introducing this other realm to accompany their designs (or to stand on its own), is like taking their collection from 2D to 3D. A fragrance could both reinforce and strengthen the vision of Acne Studios’ collections by giving context to the world they are inspired by, or they could add something unexpected, something interesting to the designs; creating something even more intriguing.
Fragrance is a deeply interesting medium because of its importance in the human anatomy. Our sense of smell is the only one of our senses that has no filter; a smell reaches the part of our brain responsible for memories immediately, allowing it to conjure up memories with more efficiency and clarity than, for instance, seeing an object or a painting, or even hearing a voice or a song.
Sensed, but not seen
Secondly, by wearing a fragrance that intrigues you, you have the power to shape the world you exist in, but also decide who you want to be. By enveloping yourself this invisible veil, people in your proximity will sense you wearing Acne Studios before they’ve even seen you.
So, fragrance would be a perfect addition to Acne Studios’ repertoire, giving them another palette to work with, creating a truly all-encompassing expression.
The bottles were sculpted in Blender, in an imaginative world. Largely inspired by vintage perfume bottles but with a modern twist, I sought to conjure the retro-futurism I see a lot in Acne's designs and visual expression.
The fantasy world where the bottles are placed is inspired by the Swedish archipelago. The idea was for this environment to act as a bridge between the two collections, where rugged cliffs contrast against the soft pastels of the sky at dawn.
NOTES
TOP
Iris, Absinthe, Red Berries, Bergamot
HEART
Violet, Pine Sap, Sugar
BASE
Pine, Frankincense, Labdanum, Vetiver, Oakmoss, Oud
Front
Front
DELIRIUM is traveling back to the forest outside our old childhood home, delving into the dark mysteries it holds within.
Spring/Summer 2023 is called Twisted Wedding, inspired by kitschy elements at weddings. In this collection, we see suits and dresses made of pastel-colored satin, mixed with red and black tones. The collection also features bags and shoes adorned with large metal studs.
Side
Fall/Winter 2023 is called Infinite Woods, inspired from the childhood of Acne Studios founder Johnny Johansson. Here he draws from imaginative worlds, fairy tales and mysticism related to Swedish forests. Pieces here are torn up, giving off a grunge vibe, in dark greens, browns and lots of black.
Side
2. DELIRIUM
FW23 / Infinite Woods
NOTES
TOP
Yuzu, Pomegranate, Prickly pear, Sichuan Pepper
HEART
Gasoline, Jasmine, Black Tea, Orris Root
BASE
Smoke, Labdanum, Patchouli,
Musk, Guaiac Wood,
Olibanum
BANG BANG conjures the memory of a romantic, yet Tarantino-esque summer wedding in a desert sometime during the sixties.
Gunpowder and smoke, leather boots, motor oil from MCs and freshly lacquered pastel Cadillacs mix with the smell of blooming jasmine bushes, silks clinging to tan skin, sparkly, fruity pomegranates and prickly pears, accompanied by burning incense from an old church.
”Until death do us part, sweetheart”
THE FRAGRANCES
1. BANG BANG
SS23 / Twisted Wedding
