CONCEPT
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SET DESIGN
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STUDIO PHOTOGRAPHY
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VIDEO
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RETOUCH & EDITING
✦
COPY
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SEO
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SOCIAL MEDIA
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CONCEPT ✦ SET DESIGN ✦ STUDIO PHOTOGRAPHY ✦ VIDEO ✦ RETOUCH & EDITING ✦ COPY ✦ SEO ✦ SOCIAL MEDIA ✦
Kombucha
Cocktails
for Renée Voltaire
INTRO
In spring 2023, on one of my first days interning at Renée Voltaire, we were talking about their kombucha assortment.
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As a former employee at Systembolaget, I had noticed a major increase in sales of non-alcoholic drinks.
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I was then tasked with creating five cocktails; each one based on Renée Voltaire’s five kombucha flavors.
THE PROCESS
1.
RECIPES
The first step was of course, coming up with recipes! I did some research and (and a lot of experimenting) and eventually decided on five recipes with the help of my mentor and fellow interns.
PHOTOGRAPHY
It was decided that the drinks be photographed in sunlight, to give that lovely summery, refreshing vibe. I was also tasked to record myself making the drinks to post on their socials.
2.
EDITING, AI & SO/ME
I then retouched the photographs and cut and edited the videos for So/Me.
Some of the produce lost their freshness in the heat of all the lights. But, to my advantage, Photoshop’s Generative Fill had just been released, and I managed to do some magic and recreate the life these details lost in the process of shooting.
3.
WEB, COPY & SEO
Finally, it was time to post the recipes, write some engaging copy and come up with keywords for the recipe pages’ SEO.
The videos were subsequently posted on their social media – and were quite successful in gaining views and comments.
4.
THE DRINKS
FROZEN
STRAWBERRY
DAIQUIRI
RASPBERRY
LIQUORICE
LAGOON
BLUEBERRY
LEMON
MOJITO
SPICY
GINGER
MARGARITA
PEACHY
PASSION
PUNCH
