CONCEPT
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ART DIRECTION
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COPY
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VOICE OVER
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LEAD
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CONCEPT ● ART DIRECTION ● COPY ● VOICE OVER ● LEAD ●
HELLO WORLD!
FOR THE LEADERS.
By recruiting university students as teachers, or leaders as they’re called, Hello World creates an opportunity for young kids to learn from passionate students, who in turn enjoy a meaningful and flexible part time job in their field.
This ad was made to be shown at appropriate DOOH screens at universities in order to recruit and inspire new students, as well as being shared internally between leaders and to inspire investors to invest in Hello World. After having to ditch our initial plan, I was chosen by the group to act as the main character of the film, and recorded the voiceover.
Hello World is a non-profit organization, encouraging young kids – especially girls – to study tech and digital creative fields.
CHANGING THE WORLD
With this video, we intended to show the evolution of technology, and how it’s accelerating thanks to the availability of information.
During the last few decades we have seen incredible technological progress, the latest big thing being AI. We talk about how sharing information creates opportunities – the right person with the right information and circumstances has the power to change the world. We want to show these students how they could play a key role in creating future innovations.
TRANSLATION:
“Human beings are driven by their curiosity, always trying to make sense of their surroundings.
From simple tools and the spark from a flint stone, we have advanced to medical breakthroughs and journeys to outer space.
Humanity has progressed because we’ve dared to challenge our limits and shared our discoveries.
With the evolution of technology, we created a world we never thought possible.
Today our means to spread knowledge and information are greater than ever before – and thanks to this, the advancement of technology has rapidly accelerated in recent decades.
Join the progression of technology and share your knowledge; you have what it takes to change not only the life of another – you can change the world.”